Marriage Is a Private Affair - 5426 Words

Summary/Paraphrase Chinua Achebe – â€Å"Marriage is a Private Affair† Setting – the action of this story takes place in two locations Lagos, Nigeria – a modern city An Igbo village in Nigeria Characters – Nene – fiancà ©e and later the wife of Naemeka; she is from the Ibibio tribe. She has been educated at the university and is a school teacher. She is a modern young Nigerian woman who wants to be accepted by her husband’s father. Naemeka – young Nigerian man from the Igbo tribe who has moved to the city of Lagos and has fallen in love with Nene. He realizes that his father will not approve of his marriage but he goes ahead and marries the woman he loves. Okeke – Naemake’s father; very religious; a rule follower; believes in†¦show more content†¦She has been educated at the university and is a school teacher. She is a modern young Nigerian woman who wants to be accepted by her husband’s father. Naemeka – young Nigerian man from the Igbo tribe who has moved to the city of Lagos and has fallen in love with Nene. He realizes that his father will not approve of his marriage but he goes ahead and marries the woman he loves. Okeke – Naemake’s father; very religious; a rule follower; believes in traditional view that marriages should be arranged by the families, that people should never marry outside of their own tribe. He is the most dynamic character in the story and undergoes the greatest change when he feels remorse for rejecting his daughter in law and plans to make it up to her as soon as possible at the end of the story. Ugoye Nweke – woman that Naemeka’s father has arranged for him to marry Plot summary Exposition A young man from an Igbo village meets a young Ibibio woman in the city of Lagos, Nigeria. They have fallen in love and intend to marry. The young woman wants the young man to send a letter to his father telling him of their engagement. The young man is hesitant because he knows his father has already arranged for him to marry a young Igbo woman from his village, in accordance with traditional customs. Instead, he goes home to the village to inform his father in person. Rising Action External conflict Person against person – son andShow MoreRelatedMarriage is a private affair; Sequel776 Words   |  4 Pagesï » ¿As Oekeke awoke, he shifted in his bed with a pain coming from his chest. It wasn’t a pain that made you clench up and scream, he knew from that moment something was very wrong. He tried to open his at last, from when he awoke his eyes were still weary but it seemed as though he was stuck in time. His heart pumped faster and his mind was propelling from left to right to across the back and back. All he could think of was his family, but with such confusion he could hardly focus on the realty ofRead MoreMarriage Is A Private Affair Short Story1271 Words   |  6 PagesIn the short story by Chinua Achebe titled â€Å"Marriage is a Private Affair†, there are a lot of mixed emotions of happiness and anger caused by a young man who wanted to follow his heart instead of the traditional way of his tribe. In doing so he broke a bond that he and his father had which lead to them not having a relationship at all. The most dominant theme of this story is bravery. This is an aspect of the story that shaped the entire essay. It took a lot of guts and bravery to do what this youngRead MoreMarriage Is A Private Affair By Chinua Achebe1225 Words   |  5 PagesChinua Achebe’s short story, â€Å"Marriage is a Private affair† is a powerful example of the clash between traditional African culture and modern western values. Without a doubt, most people would agree that life is a painful mixture of good and bad. This is not only true in friendship, family, work and religion; but is also true in marriage. This is apparent in this story as Okeke vehemently refuses to give consent to Nnaemeka’s decision to marry a woman that speaks a different tongue. This can be difficultRead MoreMarriage Is A Private Affair By Chinua Achebe850 Words   |  4 PagesLove over Family At times in life people face decisions that in the end may hurt a loved one. In Chinua Achebe’s short story â€Å"Marriage is a Private Affair†, Nnaemeka faces a life changing decision over love versus family. As readers become informed of a man who is torn between his father’s traditions and the woman he loves. As we read into a time period of arranged marriages and strong religious beliefs, readers travel into a conflict over loyalty, tradition, and hope that will easily tear any familyRead MoreMarriage Is A Private Affair By Chinua Achebe Essay735 Words   |  3 Pagesfamily we can become emotional and psychologically affected by the action and outcome of what tends to take place within that family. These circumstances is highlighted by the characters in these short and intense family rival stories. â€Å"Marriage is a Private Affair† by Chinua Achebe, focuses on a father and a son whose relationship became tarnished because of a decision the son made to marry out of his society’s tradition and â€Å"Everyday Use† by Alice Walker is about a mother whose memory focuses onRead MoreEssay on Marriage Is a Private Affair by Chinua Achebe1867 Words   |  8 Pages’Marriage is a private affair’ – by Chinua Achebe ‘Marriage is a private affair’ is a short story written by Chinua Achebe, in the year 1952. The story takes place in Lagos in Nigeria in the 1950ies. The most important point in this story is the cultural and religious differences between Nene and Nnaemeka’s families. Therefor the main theme of the text is the clash between two cultures. The text is also dealing with other subthemes such as, love, arranged marriage, father and son relationship (Nnaemeka’sRead MoreRelationship Between The Child And Parent952 Words   |  4 PagesIntroduction In the two presented books, the main theme outlined in both texts is the theme of relationship between the child and parent. Chinua Achebe in his book, Marriage is a Private Affair developed this theme in the marriage perception outlining the conflict which occurred between a father and his son (Achebe 22). On the other hand, Alice Walker in her book, Everyday Use, developed a story of family who consist of a mother and her two daughters. One of her daughters proved to be rebelliousRead MoreRelationship Between The Child And Parent922 Words   |  4 PagesIn the two-presented books, the main theme outlined in both texts is the theme of relationship between the child and parent. Chinua Achebe in his book, Marriage is a Private Affair developed this theme in the marriage perception outlining the conflict that occurred between a father and his son (Achebe 22). On the other hand, Alice Walker in her book, Everyday Use, developed a story of family who consist of a mother and her two dau ghters. One of her daughters proved to be rebellious and went againstRead MoreEssay on The Real Meaning of Marriage708 Words   |  3 Pagesarranged marriages were a huge part of the African and Chinese culture. This caused much tension between parents and their children. The practicing of arranged marriages were lost over time. This caused parents to feel betrayed by their children, when they married whom they desired. In the two stories â€Å"Marriage is a Private Affair† and â€Å"Love Must Not Be Forgotten,† the main characters face challenges’ involving their arranged marriages. In â€Å"Marriage is a Private Affair,† NnaemekaRead MoreConscientious Objections to Same-Sex Marriage1460 Words   |  6 PagesResearch Topic: Conscientious Objections to Same-Sex Marriage: A Comparative Research Study of Scotland in United Kingdom and State of New York City in United States of America Part A: Methods of Research: The research on conscientious objection to same-sex marriage was carried out using mostly primary sources such as Scotland and State of New York Laws, this include constitution and laws enacted by the New York State Assembly and Scottish Parliament. Also past cases and accompanying judicial

Newtons Three Laws of Motion Essay example - 516 Words

We experience each of Sir Isaac Newtons laws everyday. In a car, pushing a car, or even in a fight. All of these laws have to do with motion. You can experience the first law in a stopping car, the second when you are a pushing a shopping cart, and the third one in the water. Newtons first law in laymen terms is An object in motion tends to stay in motion, and an object at rest tends to stay at rest, unless the object is acted upon by an outside force. You would feel the law if you were in a fast moving car, lets say 70 mph, which suddenly comes to a stop. You would continue to move forward (If you didn?t have a seat belt on) but the car would come to a stop. You would then continue to move through the air at 70 mph until you hit†¦show more content†¦The impact would hurt very much because of Newton?s Third law, which I will explain later. Newton?s second law can be explained with the equation, A=F/M or F=MA, where A=Acceleration, F=Force, and M=Mass. In normal words, Acceleration is produced when a force acts on a mass. The greater the mass (of the object being accelerated) the greater the amount of force needed (to accelerate the object). You can use this formula to see how much force is needed to move certain objects. Lets say Mike?s car is about 1,000 kg. He pushes it at .06 m/s/s. The equation would be F=1,000(.05). The answer is F=50 Newtons (the SI unit for Force). If Bob is trying to move a van, which was about 2,000 kg at the same acceleration, then he would need to use twice the force that Mike had to because Bob?s car is 2,000 kg and Mike?s is 1,000 kg. Newton?s third law says that every action has an equal and opposite re-action. These are two separate forces, which act upon two separate objects, and so they do not cancel each other out. If you punch someone?s face, not only does your hand apply force to the victim?s face, but also the victim?s face applies a force on your hand. Therefore, your hand hurts and so does the victim?s face but since the face is softer than the hand, it will hurt more. If you push a van with roller blades on with 100 Newtons, you will be pushing the van at 100 N and the van will be pushing you at 100 N. In a second, bob will have moved 2 m and theShow MoreRelatedNewtons Three Laws of Motion737 Words   |  3 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Newton’s 3 Laws of Motion   One of the most influential and top contributors to the world of physics to me is Sir Isaac Newton. Father of modern science, Sir Isaac Newton was born on January 4th, 1643 in Woolsthorpe-by-Colsterworth, United Kingdom and died on March 31st  1727, Kensington, London, United Kingdom. He was an English physicist and mathematician who formulated three laws of motion that help explain some of the very important principles of physics. Some of Newton’s laws could onlyRead MoreEssay Sir Isaac Newtons Three Laws of Motion1373 Words   |  6 PagesWe have all heard the story of the apple falling on Newtons head while he was sitting against the tree, thus giving him the sudden idea for the Universal Law of Gravity. This, as I am sure most of us know, is not really what happened. A more accurate version would probably be, Newton observed an apple falling from a tree and started contemplating the physics of the apples fall. The acceleration experienced by the apple, which started at zero when hanging in the tree, then increasedRead MoreNewton s Laws Of Motion936 Words   |  4 PagesHonors Physical Science Level 1 18 October 2015 Newton’s Laws of Motion Newton s three laws of motion play a huge role in our everyday life; from driving down the road and catching a baseball. Newton’s laws help us fully understand gravity, motion, and force in three easy-to-understand laws. Newton’s first law of motion describes that an object in motion will stay in motion unless acted on by an outside force. Newton’s first law can also be called the law of inertia. This is true because inertia isRead MoreSir Isaac Newton s Three Laws Of Motion1163 Words   |  5 Pagesevents. With the help of Sir Isaac Newton’s three laws of motion, these events can easily be explained. Sir Isaac Newton’s three laws of motion are rules of nature which provide the means to see how so many aspects of life beautifully connect with one another. The first law consists of objects that are at rest remain at rest and vice versa for objects in motion. The second law relates to behavior of objects in which existing forces are not balanced. The third law consists of action-reaction. OverallRead MoreIsaac Newton s Three Laws Of Motion Essay1370 Words   |  6 Pagespenned his three laws of motion in his book, Principia Mathematica Philosophiae Naturalis. His first law states, â€Å"Every body perseveres in its state of rest†¦ unless it is compelled to change that state by forces impressed thereon† (Newton 1686, p. 83). As a result, his second law is built upon this principle, â€Å"The alteration of motion is ever proportional to the motive forces impressed† (Newton 1686, p. 83). Furthermore, Newton’s third law, perhaps the most famous, serves to tie the three conceptsRead MoreNewton s Laws Of Motion1490 Words   |  6 PagesMoore Physical Science L1 Newton’s 3 Laws of Motion 22 October 2015 Emma Trull Mr. Moore Physical Science L1 Research Paper: Newton’s Laws of Motion 22 October 2015 Newton’s 3 Laws of Motion Isaac Newton was a physicist and mathematician of the 17th century. Newton developed the principles of modern physics. He created the three laws of motion popular in the world of science and our daily lives (Issac Newton Biography). Newton’s first law states that an objectRead MoreThe Genius Of Sir Isaac Newton1687 Words   |  7 Pageshad its fair share of phenomenal scientists, but none can overshadow the genius of Sir Isaac Newton. Isaac Newton was born on January 4, 1643. His father died before he was born and he lived in Colsterworth in Lincolnshire with his grandparents and three siblings. Isaac Newton was know to be quite secluded as a young boy. Young Newton had a knack for model making and art, for example, he made a working model of a windmill at some point in his childhood. He also made other things such as dolls furnitureRead MoreBiography Of Isaac Newton s Life1274 Words   |  6 Pagesof science was born, Isaac Newton. He was born and raised in the town o f Woolsthorpe, United Kingdom. Born without a father and raised by his maternal grandmother after his mother left to remarry a wealthier man, since three years old, Newton lead an unforgettable childhood. Newton’s mother came back when her second husband died. His mother’s return in 1653 forced Newton to halt his education and take over the farm. Deprived of his mother’s love, Newton built a complex character. Failure to fulfilRead MoreNewton’s Laws of Motion in Modern Aircrafts1087 Words   |  5 Pagesprinciples behind how a jet-engine powered aircraft works associate with many laws of physics, from Newton’s Law of Inertia to the Third Law of Motion. These laws are also applicable to the aerofoil and the engines aerodynamically, in particular with the four forces: lift, drag, weight and thrust which allows an aircraft to maneuver across the skies. Firstly, back in 1687, Sir Isaac Newton discovered three different laws of motion. (Pople, S. 2010) If there is no external force action upon an object, itRead MoreIsaac Newton s Laws Of Motion927 Words   |  4 PagesNewton is one of history’s greatest scientists. Not only is he one of the most recognizable names in the field of science, but he also made many remarkable discoveries. A few of his most recognizable discoveries are the three laws of motion more commonly known as Newton’s Laws of Motion. Isaac Newton was a large part of the scientific revolution in the 17th century. Many say he was one of the greatest minds during that time period. Isaac Newton made amazing contributions to not only science, but also

Assessment of the HR Practices for Legal Binding-myassignmenthelp

Question: Discuss about theAssessment of the HR Practices for Legal Binding. Answer: Introduction Human resource assessment helps in identifying if the HR departments specific practice areas and performs adequate processes, effective and legal binding. The result of the assessment helps identify the unclear gaps in HR practices and functions. The organization can prioritize these gaps to minimize unwanted lawsuits or regulatory violations and liabilities that may occur. It also helps achieve and maintain world-class and competitive practices in the field of human resource management. Therefore, HR assessment involves identifying resource gaps, determining and recommending solutions to situations before they become unmanageable. The assessment is an opportunity for the organization to determine what they are doing right or wrong and what can be done differently, effectively and at a reduced cost. According to Fan, Zhang, and Zhu, (2013 p 532), organization growth is fully or partially dependent on the existing set structure of the HR model. Most companies assess the HR practices t o develop performances of the team and the organization. Woolworths is the diversified retailer shops that operate about 3,200 stores in Australia and New Zealand. That includes supermarkets, liquor stores, hotels and consumer electronics shops. Woolworths also sells gasoline and leverages its distribution network to provide the third-party supermarkets with wholesale merchandising services. Woolworth has a group of directors and chain of managers managing the large numbers of employees. For HR plays a paramount role to manage the workforce of an organization (Zhang et al., 2015 p. 518). HR has practices that are perceived to be effective from the organization perspective. If the practices are followed, it will reduce the gap of Human resource team in any organization. Woolworth relies on selecting best-skilled employees to manage its operations. To recruit the best skill in the market, Woolworth advertises the vacant job positions online to reach a wide range of applicants. The applicants send their applications online. A proper person recruited for the job from applicants based on merit (Blackwood Bentley, 2013 p 27). It also ensures transparency in the process of recruitment. Woolworth ensures to follow the legislated regulations of Anti-Discrimination act and provision of Equal Employment Opportunity as required throughout the recruitment process and also by the privacy act required when handling personal information. When the selection is made, training and orientation of the candidates take place for easy integration of companys practices. Woolworth has a system for managing performance based on employees current skills, required skills, and career aspirations. It enables the employees and management to fill the gaps in skills and decision making. Woolworths uses this technique to enhance the participation of employees and increase job satisfaction among employees. The retailing business is one of the constantly changing sectors and Woolworths has prepared for any changes that might occur (Gratton 2003, p 76). The contingency theory allows the retail shop to ensure that the right manpower are available for the particular project and jobs available. Through the application of the contingency theory, Woolworths can exercise complete control and manag its employees throughout all the locations of the stores. Contingency theory is best suitable for the Woolworths companies operations. The management also identifies and rewards high performers by providing awards intended to encourage other employees to work hard. High perf ormances are rewarded through career development opportunities. Training and development is another HR practice at Woolworth. The trainings are offered in different terms depending on the level of outcomes, and market shares. This HR function is used to build core competencies to create competitive knowledge and sustainable advantages for the organization (Mitchell, Obeidat, Bray, 2013, p 910). Woolworth organization has one of the best HR practices and functions, though the number of employee disengagements is increasing. There are Safety concerns for specific areas such as drivers, electrical appliances operators and all the Woolworths employees working in stores. Woolworth has rules and regulations that monitors and guides operations in the departments that every member must follow. For example, the employees working in departments such as electrical are required to put on protector gear. And the arrangement and general organization of stores are done is in such a way that it does not put in jeopardy the lives of customers or employees as they move around the store. The HR ensures that all the employees of Woolworth observe all the safety rules (Woolworths Report 2018 p, 8). Woolworth reports high turnover of employees every year as employees move to greener pastures in other organizations. The management is looking for ways to retain the best talents. Woolworth provides a career development opportunity as a way of persuading employees to remain in the organization. They also provide numerous benefits like discounts, death and funeral cover. There is also parental leave and provision of fitness centers aims at employee retention. It also improves the job satisfaction (Hrebini2005, p 21). From the practices, it is satisfactorily to state that Woolworths consider its employees as assets and not liabilities. This evident in the extent the HR practices go to retain and ensure the employees are happy and enjoy their benefits. It is notable that it guided performance. Woolworth should consider identifying each of their employee's needs and factors that motivate them in their role and ensure that they treat their employees as individuals. Employee engagement is a set of combined positive attitudes and behaviors of employees that enable high job performance of any kind which is in tune with the organizations mission and goals. Employees who are more committed to their work tend to be more likely to behave in positive and cooperative ways and attitudes, to the benefit of both the company and themselves. Recognizing the individuals needs within the workforce helps management develop their skills and enables them to maximize the potentials of each employee. Most employees view their duties in a more meaningful, fulfilling and always appear to register increased job satisfaction which leads to improved performance. Though most employees seem not to be engaged at work leaving the question that benefit from the engagement? Managers should keep an employee engaged and committed which is perhaps one of the biggest challenges one faces. The effort will ultimately lead to increased performances and reduced mistakes. For Employee engagement to be successful, the organizational commitment and involvement in implementing efficiency initiatives is critical. Woolworths increases the employee engagement in the business by involving the employees in certain levels of decision making. It promotes transparency and as well acts as a way of developing improved strategies. Also, encourage team members to share knowledge with one another. Helps in promoting practice opportunity and fulfilling the needs of every team member and provide learning opportunity too. Woolworths management can improve its HRM practices by ensuring the management can deal with the turnover rate of employees in the stores. IT can offer its workers competitive salaries for their workers compared to other companies to increase retention. The HR should analyze the salary structure and provide a competitive amount for the retail shop's workers to attract and retain the best talent. Money is one of the big motivators of employees. (Hrebini 2005, p 24). Also, a job description should state the job and role of each employee for only qualified candidates to apply. Woolworth can also increase the channels for advertising jobs to attract a high number of applicants. The HR department also should share responsibilities among employees. Leaders learn to embrace transformational leadership style at all times and ensure to develop peoples skills under their management and harness talent at the same time. The management of Woolworth limited may provide employees with incentives such as lunch packages, better parking space or discounts on products. It will encourage the employees to work hard and also commit to their job duties and responsibilities to the company. It also allows the company to identify gaps between skills required to achieve top performance and the skills of the employees. The talent management and appraisal system of Woolworth should provide better planning for the training and development programs in the organization. Training and development is arranged based on the prevailing gaps identified by the HRM department assessment results and the departments heads in the organization (Mitchell, Obeidat, Bray 2013, p 910). Conclusion In conclusion, Employee engagement is the effort of the organizational requiring long-term vision in a business strategy context, to enhancing the productivity and retention rates of the employees. The employee engagement also enhances commitment to work from employees. You have to identify the company needs, develop and determine the right strategy used to measure the employee engagement and activities to implement. The HR assessment helps identify the gaps within the organization that needs to be improved to increase the productivity of the employees. It also helps HR engage in constant and continuous improvement of the organization's policies, procedures, and practice to keep improving and ensure the company continues to achieve its goals and objectives. The assessment also identifies gaps and provides direction for practices, policies, and compliances which are the most important assets an HR department contributes to the organization. List of References Ali, A. (2012). Leadership and its Influence in OrganizationsA Review of Intellections.International Journal of Learning and Development,2(6), 73-85 Blackwood, K., Bentley, T. (2013). Out of Step? The Efficacy of Trans-Tasman Law to Combat Workplace Bullying.New Zealand Journal of Employment Relations (Online),38(1), 27 Gratton, L., Truss, C. The three-dimensional people strategy: Putting human resources policies into action. Academy of Management Executive, (2003) 17, 74 86. Hrebiniak, L. G. (2005). Making strategy work. Upper Saddle River, NJ: FT Press-Pearson Education 38(1), 36 Klikauer, T. (2012). The ethics of employment relations and human resource management: Kohlberg's seven levels of morality.New Zealand Journal of Employment Relations (Online),37(2), 1. Mitchell, R., Obeidat, S., Bray, M. (2013). The Effect of Strategic Human Resource Management on Organizational Performance: The Mediating Role of High Performance Human Resource Practices.Human Resource Management,52(6), 899-921. 'Woolworths Holdings Limited', 2018, pp. 1-18. Zhang, M. M., Bartram, T., McNeil, N., Dowling, P. J. (2015). Towards a Research Agenda on the Sustainable and Socially Responsible Management of Agency Workers Through a Flexicurity Model of HRM.Journal of Business Ethics,127(3), 513-523.

Creativity and Innovation Entrepreneurial Competitiveness

Question: Discuss about theCreativity and Innovationfor Entrepreneurial Competitiveness. Answer: Importance of Innovation Strategies to Entrepreneurial Competitiveness According to World Bank, innovation and entrepreneurship are acknowledged as significant element for competitive and vibrant economies. Nations and states with dynamic novelty and entrepreneurship environment have the tendency to see higher efficiency rates, leading to enhanced economic development and steady job creation, the main path through which poverty can be eliminated. World Bank considers innovation and entrepreneurship to be two pillars which will drive the vehicle of economic growth further by addressing the issues of major growth challenges, such as sustainability and shared success ("Innovation-Entrepreneurship" 2016). Growth and progress cannot sustain without consistent innovation with respect to a product or a service. Consistent emphasis on innovation gives an organization a competitive advantage over the rivals. Innovation strategy is set of action plans determined an organization to promote technological advancements or services development, typically by investing into research and development related activities. An innovation strategy is commitment to an array of logical and mutually strengthening policies or actions intended to attain a pre-determined competitive objective. An effective innovation strategy encourages alignment between distinct groups in an organization, clarify priorities and objectives, and help focus attempts around them ("You-Need-An-Innovation-Strategy" 2016).Without a proper innovation strategy, various divisions within the organization can simply liquidate following contradictory priorities even though there is a well defined business strategy (Drucker 2014). Innovation Process Analysis of Air Asia When Air Asia started its operation, it did not aim at usual customers of other airlines and did not contest with the well established local player Malaysian Airlines, rather it aimed the multiethnic population of Malaysia which included Indian, Thai, Chinese, and Indonesian who never travelled or could not pay the airline fare. The traditional airlines never focused on these set of customers which Air Asia saw it as an untapped market and an opportunity. The company mainly targeted the first time flyers, students, laborers, and price sensitive customers (Roy 2014). Air Asia aimed at creation of value innovation plan for the customers by emphasizing on the factors which holds immense value in the eyes of the customers such as easy booking method, no frill, and point-to-point travel system, flying to unclaimed territories. This helped the airlines to reduce its operational cost and increase the value proposition for the customers (Adapa and Roy 2017). Air Asia operated with no frill service with single class where passengers were not allocated any specific seat, no meals were served, and no loyalty points were offered. The jets were designed with an objective to reduce deterioration, cleaning time as well as cost. The decreased cleaning time and maintenance costs, unloading and loading time and expenses, and allowed them to have faster turnaround between the flights which helped the airlines in improving their process effectiveness and having lower operational cost. Compared to other airlines, Air Asia used its manpower and aircrafts more efficiently. Such efficiency helped the airlines in reducing its fixed and overhead expenses (Stockport 2012). Classification of Innovation Impacts of Being Proactive in the Innovation Process by Air Asia Lowest Cost Model: By focusing on offering air travel with no frills at considerably lesser fees, Air Asia managed to attain lower prices to achieve high travelers load, market share and increased revenue by eliminating the arrangements of expensive in-flight facilities, flying a traditional fleet, and reducing labor, overheads, and facilities costs. Its thriving negotiation for low cost lease rates for its aircrafts, lower long standing maintenance agreements cost and minimal airport charges facilitated Air Asia to become the lowest cost air carrier (Jerry 2013). Minimal Distribution Cost: Air Asia was the first airlines in the Southeast Asian region to develop the process of e-ticketing and eliminated the hassle of booking tickets through travel agents. By doing this the airline was able to reduce its cost on issuing a physical ticket and eliminated the need of huge and costly booking systems and booking agents charges (Jeddi et al. 2014). Strong Marketing and Branding Strategies: Due to fast expansion, Air Asia was able to capture potential market in developing countries like India, Thailand and Indonesia. Due to its low cost, the airline frequently came under the media coverage as the lowest cost and the fastest growing airline which help them to penetrate some prospective markets due to the maximized media coverage. Further, Air Asia key sponsorship deal with the Manchester United helped them to market the brand in the global market. Moreover, its slogan Now Everyone Can Fly helped the company in gaining high revenue in few month since its operations (Ratanakomut and Kitcharoen 2013). In the era of globalization, it is very essential for an organization to develop innovation strategies in its innovation activities. The growth in the technology and market has facilitated the acquirement of technology and remodeled the innovation strategies of an organization which are categorized as impersonator or producer of innovation. Innovation activities of an organization involve research and development, acquirement of technologies, and subsequent activities (Chesbrough et al. 2014). To put innovation strategies in practice with the innovation activities, the organization involved in producing innovation needs the capability to scrutinize the outer environment for technology as well as the capability to combine new technology. Innovation strategy sets a path for the innovation activities by giving an insight into the future. Strategic innovation provides a wider framework for the innovation activities to stay in tune with the pre-determined objectives of the organization. Innovation strategy is an ongoing process that begins with incubation of an idea and goes through strategic alignment which serves as a support for the subsequent processes of the organization (Johnston and Bate 2013). Every organization should develop innovation strategies in its innovation activities due to the growing international competition. The globalization of businesses has led to increased opportunities as well as challenges. To compete with such emerging challenges an organization needs to increase its degree of innovation and take action more efficiently to societal needs and preferences. The focus should be on aggressive research and development to achieve sustainable and overall growth (Kindstrm Kowalkowski and Sandberg 2013). References "Innovation-Entrepreneurship". 2016.Worldbank.Org. https://www.worldbank.org/en/topic/competitiveness/brief/innovation-entrepreneurship. "You-Need-An-Innovation-Strategy". 2016.Hbr.Org. https://hbr.org/2015/06/you-need-an-innovation-strategy. Adapa, S. and Roy, S.K., 2017. Case Study 6: Malaysian Airlines Versus AirAsia: Customer Satisfaction, Service Quality and Service Branding. InServices Marketing Cases in Emerging Markets(pp. 67-75). Springer International Publishing. Chesbrough, H., Vanhaverbeke, W. and West, J. eds., 2014.New frontiers in open innovation. OUP Oxford. Drucker, Peter 2014.Innovation and entrepreneurship. Routledge, Jeddi, A.R., Renani, N.G., Khademi, A., Shokri, V. and Noordin, M.Y., 2014. Low-Cost Strategy Factors in Airline Industry: The AirAsia Case. InAdvanced Materials Research(Vol. 845, pp. 652-657). Trans Tech Publications. Jerry, L.J., 2013.Usability Evaluation of Low-cost Airline WebsiteOnline Airline Booking System: A Comparative Study on Spring Airlines and AirAsia(Doctoral dissertation, University of Macau). Johnston, R.E. and Bate, J.D., 2013.The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn. Kindstrm, D., Kowalkowski, C. and Sandberg, E., 2013. Enabling service innovation: A dynamic capabilities approach.Journal of business research,66(8), pp.1063-1073. Ratanakomut, S. and Kitcharoen, N., 2013. A Study of Factors That Affecting Service Quality Of Passenger Service Department in Airlines (AIRASIA, Thailand).Innovative Journal of Business and Management,2(1). Roy, A.M., 2014. Air Asia: what has made it Asia's largest budget airline?.Academy of Taiwan business management review,10(3), pp.28-32. Stockport, G.J., 2012. AirAsiaflying high.International Journal of Globalisation and Small Business,4(3-4), pp.324-333.